• Alliant Energy Center (map)
  • Madison, WI

Outdoor Reps Association (ORA) is a trade association with the mission to connect reps and retailers in the upper Midwest. Our membership is composed of sales professionals who represent both established and up-and-coming brands in the outdoor recreation industry, including apparel, footwear, and accessories for all sorts of outdoor lifestyles.

Our signature event is our summer trade show, where hundreds of rep/retailer meetings help both parties plan their business for the next selling cycle.

Each year we connect retailers from our region with hundreds of the brands they rely on to run their businesses.

Join us Tuesday and Wednesday evenings after the show for Happy Hour. We'll have appetizers and complimentary craft beer. Wine and cocktails available for purchase. Yes, you read that right--free beer!