For those who haven’t found wool and incorporated it into their daily, year-round life, we recommend making a change. The best part is, it’s never too late to start loving wool. Dubbed as “nature’s own tech fabric,” the wool comeback dates back to the last couple decades, dissolving any preconceived notions that wearing wool is nothing more than an itch-filled experience. Frankly, it’s time to forget about those sweaters your grandmother made for you.

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Smartwool — a brand from Steamboat Springs, Colorado — has been in the wool-making business for an astounding 23 years. Easily identified by its logo of a happy person wearing socks, its designs lend themselves to a broad customer base with wearable and almost lifestyle-driven styles. However, the company does produce more technical pieces, like Conrad Anker’s Ph.D. mountaineering socks, for hard-core users. Recently, it also started using wool as insulation rather than just a baselayer.

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